UPDATE (as per "Explore the new system architectire of Apple Silicon Macs")
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https://groups.google.com/forum/#!topic/comp.sys.mac.system/ElvAtPCgr6I>
On Fri, 10 Jul 2020 01:04:45 -0400, Paul wrote:
> To be technically correct, you might call it an "Apple SOC".
Hi Paul,
I converse with you differently than I do with the cultist Appleseeds.
Apple MARKETING rules the minds of its (admittedly gullible) customers.
o Apple is all MARKETING and the lowest R&D in the high tech industry.
REFERENCE:
o *Can anyone find a high tech outfit with a _lower_ R&D spend than Apple?*
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https://groups.google.com/forum/#!topic/misc.phone.mobile.iphone/STrAkx09VYk>
As for what we _can_ more accurately call it, that's an object of debate
where we would have the goal of accurately characterizing what it is; but
you have to realize I'm reacting to the fact that Apple is frantic for us
to NOT characterize it for what it is, but what they want their customer to
_think_ it is.
REFERENCE:
o Why are Apple Mac users so easily bamboozled by Apple MARKETING bullshit
regarding "Apple Silicon" which is, in fact, TSMC silicon
(using licensed ARM technology)
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https://groups.google.com/forum/#!topic/comp.sys.mac.system/1GSxfEdrL6k>
We can never forget how powerful Apple propaganda is on its users' minds:
o Apple MARKETING rules the minds of its (admittedly gullible) customers.
> Because that implies little about who designed it, or who
> fabricated it.
>
> It TSMC fabricates it, it's "TSMC silicon".
Apple MARKETING rules the minds of its (admittedly gullible) customers.
o Apple has no intention, ever, of accurately characterizing what it sells.
They didn't use the word ARM even once in their entire ARM Mac rollout!
o Appleseeds are ruled by this (admittedly brilliant) MARKETING playbook.
Remember, it's been called ARM Silicon for Apple since, oh, since forever.
o Only now, is the word ARM banished from Apple MARKETING ARM Mac spiels!
(Count the number of times they use "ARM Mac" or "ARM Silicon".
(Then count the number of times they use "Apple Silicon").
*Suddenly, ARM Silicon is now, instantly, magically, Apple Silicon!*
Why?
o Of course, any reasonable competent adult instantly knows why.
Apple is frantic we NOT think of the ARM-based Mac as what it really is!
o Remember: Apple is all MARKETING & the lowest R&D in all of high tech.
> If the SOC is constructed from IP blocks purchased on the
> open market, that doesn't say much, except that you had
> buckets of money.
Apple is all MARKETING (which, as a result, their profits are insane).
Rest assured I am fully aware why Apple MARKETING is frantic that we do not
realize what it sells, and only think the way MARKETING wants us to think.
Bear in mind, Apple not only has buckets of money, the _reason_ they have
all that money, is they spend almost nothing on R&D (nobody can find even a
single high-tech company of any import that has a lower R&D spend, and if
you don't believe that shocking result, just look here for the facts):
> An engineer at work was given such buckets
> of money once, to prepare a chip that was almost engineering-free.
Let's remember, the ARM Mac CPU is expected to be _cheaper_ than what Apple
is using today for the Intel-based Mac CPUs.
> The part is fabricated by TSMC.
Yup. It's ARM technology, fabricated by TSMC.
o I reported that to the (incredibly ignorant) AppleSeeds long ago.
o *Apple Plans to Announce ARM, TSMC, 5nm, A14 Macs*
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https://groups.google.com/forum/#!topic/comp.sys.mac.system/iN5nqHcaZmM>
And guess what?
o The incredibly ignorant Alan Baker Appleseed _disputed_ that fact!
Can you believe it?
o He's likely claiming, at this moment, it's Apple Silicon.
(I don't know as he and Snit are the only people I had to plonk!)
And yet, just before he figured out I told the facts...
o He was disputing that Apple was announcing what they eventually did.
They dispute _any_ fact they simply don't like.
o Yet, the fact they hate facts doesn't change the fact they're facts!
> But because that companies CPU doesn't have "the Apple smell",
> of course Apple couldn't use it. But it would allow a
> relatively painless ship date.
Well, to that sensible point, Paul, I speak with you as an adult,
differently than to the apologists, whom I drop down to their level.
The fact that Apple is moving the Mac CPU to ARM technology is really,
based on the reports I read to date, a move that helps Apple's bottom line.
They didn't do it to make a more powerful Mac, based on what those reports
said (see previous cites); they did it to save money.
Of course, they will MARKET the hell out of it, as Apple is all MARKETING
and the lowest R&D spend in the entire high tech industry, bar none.
And, of course, they'd be fools to ship it without _some_ performance
gains, which, let's consider, they would have had to do anyway, given each
system over the years needs to be more powerful anyway (usually).
Given they'd have a more powerful Intel-based Mac, all they need to do is
switch the "all new... more powerful" spiel from Intel-based Mac marketing
glossy literature, to the ARM-based Mac.... ooooops....
They can take the same "Intel inside" literature, and move it to "ARM
inside", only that would look like what it is, so they won't.
--
Apple is all MARKETING (with the absolute lowest R&D in all of high tech!).